Top 5 Social Networking Apps Performance in Nigeria Q3 2021

In the third quarter of 2021, the top five social networking apps in Nigeria displayed notable trends in downloads, revenue, and active users. Here's a closer look at their performance:

WhatsApp Messenger experienced a significant increase in weekly downloads, peaking at around 193K in early September. The app also maintained a robust active user base, with weekly active users gradually rising from approximately 40.3M at the start of the quarter to about 41.6M by the end. Revenue remained minimal, with occasional spikes to $1.

Facebook showed a steady download trend, starting at around 179K weekly downloads and tapering off to 133K by the end of September. Its weekly active users fluctuated slightly but remained strong, averaging around 20.2M throughout the quarter. Revenue saw a gradual decline from $587 in late June to $189 by the end of September.

Messenger had consistent weekly downloads, with a peak of approximately 110K in late July. Active users remained stable, hovering around 11.6M. Revenue saw some variability, with notable peaks at $51 in late August and generally lower figures in other weeks.

Pi Network demonstrated a remarkable surge in downloads, reaching a high of 267K in mid-September. Active users showed a slight increase from around 713K at the beginning of the quarter to approximately 699K by the end. Revenue data was not available for this period.

Telegram Messenger experienced steady weekly downloads, with a peak of about 65K in mid-September. Active users fluctuated but overall remained around the 5.2M mark. Similar to Pi Network, there was no revenue data available for this app.

For more detailed insights and data, visit Sensor Tower.